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The Greenery signs raspberry breeds agreement with Sant Orsola

Monday, November 01, 2010

Last week The Greenery signed an agreement with the Italy-based Sant Orsola for the exclusive production and testing of raspberry breeds for the Dutch market.

The Greenery and Sant Orsola signed an agreement in Pergine, Italy, for the testing and sale of new raspberry breeds. The agreement gives The Greenery yearly exclusive access to several highly promising varieties of raspberries cultivated by Sant Orsola's breeding programme. Also included in the agreement is a licence agreement under which Sant Orsola will give The Greenery exclusive production rights for the Netherlands and worldwide rights of sale.

101101 Sant Orsola

Photo: The Greenery's Sourcing Director Jelte van Kammen and Silvio Bertoldi, Chair of the Sant Orsola cooperative, sign the agreement.

The new breeds, which have been selected on the basis of flavour, size of the fruit, shelf life and production, will be tested by The Greenery's growers over the next few years. Tying in with The Greenery's aim to expand its soft fruit category with exceptionally flavourful varieties that are suitable for selling via both retail and trade channels, the agreement with Sant Orsola follows on previous agreements contracted with international agriculturalists, including the American Plant Sciences Inc. and Scottish Angus Soft Fruit.

Sant Orsola is an Italian cooperative of approximately 1,000 soft and hard fruit growers. The cooperative is established in Pergine (Trento) and runs production areas in southern Italy. Sant Orsola is Italy's market leader for soft fruit, where its products are sold under its own Sant Orsola label.


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