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The Greenery

The Greenery

We supply a full range of fresh fruit, vegetables and mushrooms to international supermarket chains, wholesalers, caterers and the food processing industry all year round. We offer our customers quality products and tailored services.

Our customers

Over 80% of European consumers buy fresh fruit and vegetables in the supermarket. The Greenery has therefore chosen to focus its sales strategy on retail. This channel provides a direct, short connection to the consumer.

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Our supply chain

The Greenery has chosen to be a cost-price leader in the sector. This means that we can market our products and services at an attractive and competitive price. Our quest for cost-price leadership is reflected in all of our logistics processes.

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Our growers

To serve our customers all year round our buyers continuously seek out the best products from our own growers, the members of Coforta and products supplied by external suppliers.

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Our products

We continue to lead the sector thanks to our excellent relationships worldwide. We apply our knowledge of the market and produce to develop new fruit and vegetable products in accordance with consumer needs.

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Import & Export

Import & Export

The Greenery supplies fruit, vegetables and mushrooms to customers around the world. We supplement our range of Dutch produce with imports from 60+ countries, ensuring that our customers can rely on a complete assortment throughout the year.

Our customers

Over 80% of European consumers buy fresh fruit and vegetables in the supermarket. The Greenery has therefore chosen to focus its sales strategy on retail. This channel provides a direct, short connection to the consumer.

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Cooperation

Food is a basic necessity that concerns us all. In order to ensure responsible practices at all times, we are keen to dialogue with growers, customers, special interest groups and government agencies.

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Logistics

The Greenery services customers all across the globe from various locations. Exclusive cooperation agreements with logistics partners allow us to offer an efficient and reliable distribution channel.

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Services

Working together to achieve success in the fresh produce sector. The Greenery offers a broad range of services, helping our clients to surprise their customers with natural, healthy and innovative products.

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Food Safety

Food Safety

The Greenery aims to ensure that there can be no uncertainty whatsoever about the safety of its products. Naturally, our products comply with all international requirements and additional customer requirements.

Crop protection

The Greenery works to protect both people and the environment against the risks associated with crop protection products. We lead the market with our policy of limited but also biological usage.

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Prevention and Monitoring

Retailers and consumers need certainty as to whether the fresh produce they sell and consume is entirely safe. We apply a stringent policy and monitors compli- ance on a regular basis.

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Cooperation

Food is a basic necessity that affects us all. In order to ensure responsible conduct at all times, The Greenery actively exchanges ideas with growers, retailers, special interest groups and government bodies.

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Cetification

The Greenery can supply fresh produce to comply with the standards like GLOBAL GAP or any other quality label. We can meet the requirements of retailers with individually-determined certification standards.

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Sustainability

Sustainability

In 2012 The Greenery developed its sustainability strategy for the period up to 2020 in line with the ISO 26000 guidelines. Our strategy sets out objectives that will contribute to enhancing sustainability at The Greenery in the years ahead.

A healthy operating result

The Greenery formulated its 2014-2018 strategic plan in 2013. A key objective in the plan is to achieve a 1% operating result on turnover.

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Healthy cultivation

Through Nature Counts The Greenery promotes healthy cultivation among its growers and suppliers. And by way of GRASP and the Sustainability Covenant objectives we promote good wages for workers.

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A healthy supply chain

The Greenery forms part of a chain of businesses who ensure that consumers can enjoy fresh fruit and vegetables every day. Together The Greenery seeks to achieve an efficient flow of goods.

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A healthy life style

The Greenery aims to contribute to a healthy life style for consumers by conducting promotional campaigns while its Fresh Harvest platform aims to encourage consumers to eat more fruit and vegetables.

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The Greenery

The Greenery delivers worldwide a complete, daily range of vegetables, fruits and mushrooms.

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