The Greenery's Marketing
department keeps close track of the latest market developments. We
combine new grower developments and information from our
international network with data obtained through market research,
shopper research and international marketing research panels. Every
day, we work to ensure the growing success of our suppliers and
customers.
Product marketing
The Greenery develops concepts in
order to make fruit and vegetables more visible and more attractive
to consumers. We do so on the basis of information about the latest
food trends and societal developments. We create propositions that
meet the needs and requirements of our consumers. Examples of some
of The Greenery's healthy ideas are as follows:
- Vitapauze - fruit and
vegetable subscription for primary school children.
- Fred & Ed fruit and
vegetable snacks - a healthy alternative to sweets and treats for
kids.
- Verse Oogst - meet the
people who grow our products.
- Nature Counts -
inspiring growers to adopt safer and more sustainable working
methods.
Trade marketing
Our Trade Marketing department
monitors market statistics and conducts shopper surveys. We apply
the information we gather in order to help our customers improve
turnover and profit margins across the entire fruit, vegetable and
potato sector. Among other initiatives, we help our customers
analyse the product category, assist in the design of an optimal
product display and the development of an ideal product mix. We
also provide in-store promotional materials - such as displays and
packaging - and assist in successfully launching new products.