To assist consumers in
making healthy choices, The Greenery provides information on fruit
and vegetables, the consumption options and the advantages of
sustainable cultivation.
Product knowledge
Not only do the products of The
Greenery suit a responsible diet but they form the basis of a
healthy eating pattern as well. By communicating positive product
qualities, we encourage consumers to choose fresh vegetables and
fruit more frequently. The website Verse Oogst (Fresh Harvest) is
a case in point.
Sustainable cultivation
We see the process of making the
cultivation of fruit and vegetables sustainable as an essential
development. All good initiatives help but ultimately consumers
determine whether sustainable innovations are successful in the
long run. Therefore we are committed to informing consumers of the
importance of sustainable cultivation. This is exemplified by 'Nature Counts'.