A varied supply of fruit and vegetables is in the interest of consumers and growers alike. The Greenery therefore always seeks opportunities for expanding its range.

Better for everyone

Increasing the number of varieties and species makes growers less dependent on popular products. This means that the income of growers - and the food production chain as a whole - is less vulnerable to the impact of plant diseases. When The Greenery sees opportunities for new products, we are happy to support product development and market launch.

Innovative concepts

By developing innovative product concepts, we create new uses and opportunities for fruit and vegetables. We encourage consumers to enjoy our products more often.

For example:

• Fred & Ed (A programme promoting fruit and vegetables as snacks for children, using two cartoon characters)
• Fruit programme in collaboration Rivas Zorggroep (A care provider)

 

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