Vision
The Greenery works with its employees, growers and customers to
build a healthy business. Our approach is based around the
principle of cooperation. We believe this helps us achieve a key
goal: healthy business. Healthy, that is, from various
perspectives: the sector in which we operate, and the products we
produce. The food safety standards we apply to these products, and
our approach to the environment. Healthy for our employees, and -
above all - a financially healthy business.
Mission
Success in fresh produce: The Greenery believes in creating
success for itself and its partners through healthy ideas. These
ideas are always based in a genuine understanding of the consumer
and supply chain. We will be working to stimulate the entire supply
chain, ensuring that our organisation and its partners can continue
to lead the sector.
Values
The Greenery does business on the basis of five core values:
quality, entrepreneurial, fresh, well-considered and
trendsetting.
Quality
We are constantly working to improve the quality of our products
and services.
Entrepreneurial
The Greenery sets itself apart from its competitors by taking
initiatives and bold new steps.
Well-considered
We base our choices on solid knowledge of our products and the
broader market, and take important decisions in collaboration with
the various stakeholders.
Fresh
An open organisational culture inspires our employees to develop
innovative new ideas.
Trendsetting
Our innovations in terms of new products, services and concepts
contribute to the success of the entire branch.